Work

Role of tactile and visual inputs in product evaluation: a multisensory perspective

Year: 2011

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851111165066

Authors: M.S. Balaji, Srividya Raghavan, Subhash Jha

Institution: ICFAI Business School

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067020145

FWCI: 3.711

Cites: 70

Cited by: 77

Related to: 10