Work

Churn Prediction in MMORPGs Using Player Motivation Theories and an Ensemble Approach

Year: 2011

Type: conference-paper

Source: International Conference on Social Computing

DOI: 10.1109/passat/socialcom.2011.122

Authors: Zoheb Borbora, Jaideep Srivastava, Kuo-Wei Hsu, Dmitri Williams

Institutions: University of Minnesota, National Chengchi University, University of Southern California

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Air Force Research Laboratory

OpenAlex ID: W2067225096

FWCI: 14.92

Cites: 30

Cited by: 57

Related to: 10