Work

Country of Production Biases on Consumer Perceptions of Global Brands: Evidence From an Emerging Market

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2012.740155

Authors: Aybeniz Akdeniz Ar, Ali Kara

Institutions: Balıkesir University, Pennsylvania State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067255176

FWCI: 3.647

Cites: 50

Cited by: 15

Related to: 10