Work

Country‐of‐Origin Bias: A Regional Labelling Solution

Year: 1993

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339310051588

Author: William R. Smith

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067375608

FWCI:

Cites: 11

Cited by: 40

Related to: 10