Work

Using free association to examine the relationship between the characteristics of brand associations and brand equity

Year: 2001

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420110410559

Author: Arthur Cheng‐Hsui Chen

Institution: National Yunlin University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067387883

FWCI: 1.579

Cites: 8

Cited by: 302

Related to: 10