Work

Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country

Year: 1993

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339310025820

Authors: Sam Okoroafo, Lloyd C. Russow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2067417110

FWCI:

Cites: 34

Cited by: 35

Related to: 10