Work

Cue utilization in the product authentication process: a framework and research agenda for product counterfeit prevention

Year: 2012

Type: article

Source: International Journal of Comparative and Applied Criminal Justice

DOI: 10.1080/01924036.2012.745218

Authors: Zoltán Levente Fejes, Jeremy M. Wilson

Institution: Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067543352

FWCI: 3.654

Cites: 50

Cited by: 14

Related to: 10