Work

Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising

Year: 1984

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220010104

Authors: Sidney Weinstein, Curt Weinstein, Ronald Drozdenko

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067565398

FWCI: 12.83

Cites: 15

Cited by: 28

Related to: 10