Year: 2014
Type: article
Abstract: This paper presents a sequential search model where consumers look for several products from multiproduct firms. Multiproduct search can significantly influence firms' pricing decisions. For example, it can make market prices decrease with search costs. Possible applications of the model are also discussed. (JEL D11, D43, D83)
Source: American Economic Review
Author: Jidong Zhou
Institution: New York University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2067586873