Work

Advertising: Its Role in Modern Marketing

Year: 1970

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250310

Authors: Jack N. Peterman, S. Watson Dunn

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067632578

FWCI: 14.02

Cites:

Cited by: 177

Related to: 10