Nonstationary Conditional Trend Analysis: An Application to Scanner Panel Data
Year: 1993
Type: article
Source: Journal of Marketing Research
Authors: Peter J. Lenk, Ambar G. Rao, Vikas Tibrewala
Institutions: University of Michigan, University of Arizona, INSEAD
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2067639014