Work

Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising

Year: 2006

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2006.10505199

Authors: Nancy Spears, Audhesh K. Paswan, Marlene Kahla

Institutions: Oklahoma State University, University of North Texas, University of Mississippi, Stephen F. Austin State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067681817

FWCI: 1.175

Cites: 59

Cited by: 8

Related to: 10