Work

Antecedents and Consequences of Strategic Price Management: An Analysis in the New Zealand Industrial Service Context

Year: 2011

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.10.006

Authors: Kostis Indounas, Stefan Roth

Institutions: Athens University of Economics and Business, University of Kaiserslautern

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067715460

FWCI: 0.926

Cites: 39

Cited by: 9

Related to: 10