Work

Mood States and Consumer Behavior: A Critical Review

Year: 1985

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208516

Author: Meryl Paula Gardner

Institution: New York University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067859459

FWCI: 26.59

Cites: 96

Cited by: 1,069

Related to: 10