Work

The role of consumer ethnocentrism in food product evaluation

Year: 2003

Type: article

Source: Agribusiness

DOI: 10.1002/agr.10051

Authors: Ulrich R. Orth, Zuzana Firbasová

Institutions: Oregon State University, Mendel University in Brno

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2067923282

FWCI: 18.56

Cites: 53

Cited by: 210

Related to: 10