Work

Designing and implementing brand architecture strategies

Year: 2014

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2014.38

Author: Kevin Lane Keller

Institution: Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2067970345

FWCI: 11.73

Cites: 14

Cited by: 71

Related to: 10