Work

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

Year: 1990

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1990.10673198

Authors: J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068143691

FWCI: 13.55

Cites: 78

Cited by: 445

Related to: 10