Work

Retail pricing decisions and product category competitive structure

Year: 2010

Type: article

Source: Decision Support Systems

DOI: 10.1016/j.dss.2010.01.009

Authors: Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

Institutions: Universidad de Salamanca, University of Castilla-La Mancha, Universitat de València

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Educación, Cultura y Deporte

Award: G5352682791

OpenAlex ID: W2068322845

FWCI: 1.903

Cites: 46

Cited by: 30

Related to: 10