Work

Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States

Year: 2013

Type: article

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2013.807408

Authors: Sara Kamal, Gary B. Wilcox

Institutions: American University in Dubai, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068407285

FWCI: 5.943

Cites: 53

Cited by: 10

Related to: 10