Work

Does Consumers' Product-Related Involvement Matter When it Comes to Corporate Ads?

Year: 2008

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2008.10505246

Authors: Sora Kim, Eric Haley, Yoon-Joo Lee

Institutions: DePaul University, University of Tennessee at Knoxville, University of Georgia, University of Southern Indiana

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2068802291

FWCI: 3.266

Cites: 35

Cited by: 18

Related to: 10