Work

Media Placement versus Advertising Execution

Year: 2010

Type: article

Source: International Journal of Market Research

DOI: 10.2501/s1470785309201181

Authors: Edward C. Malthouse, Bobby J. Calder

Institutions: Northwestern University, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069006336

FWCI: 4.757

Cites: 25

Cited by: 21

Related to: 10