Work

Issues advertising and its effect on public opinion recall

Year: 1986

Type: article

Source: Public Relations Review

DOI: 10.1016/s0363-8111(86)80026-1

Authors: Robert Heath, William Douglas

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069019052

FWCI: 1.797

Cites: 12

Cited by: 12

Related to: 10