Work

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Year: 2013

Type: article

Source: Australian Journal of Management

DOI: 10.1177/0312896213502992

Authors: Rong Chen, Song Su, Feng He

Institutions: Tsinghua University, Beijing Normal University, University of Science and Technology Beijing

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069024903

FWCI: 3.962

Cites: 45

Cited by: 24

Related to: 10