Work

Competitive brand‐choice and store‐choice among Japanese consumers

Year: 1998

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810244657

Authors: Kau Ah Keng, Mark Uncles, Andrew Ehrenberg, Neil Barnard

Institutions: National University of Singapore, UNSW Sydney, London South Bank University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069174751

FWCI: 1.594

Cites: 19

Cited by: 45

Related to: 10