Work

Successful Needs/Benefits Segmentation: A User′s Guide

Year: 1989

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000002552

Authors: Marshall Greenberg, Susan Schwartz McDonald

Institution: Booz Allen Hamilton (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069306409

FWCI: 2.894

Cites:

Cited by: 61

Related to: 10