Work

Applying neural computing to target marketing

Year: 1997

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/(sici)1522-7138(199724)11:1<5::aid-dir2>3.0.co;2-s

Authors: Jacob Zahavi, Nissan Levin

Institution: Tel Aviv University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069329640

FWCI: 9.396

Cites: 17

Cited by: 125

Related to: 10