Work

Cosmetic Customization of Mobile Phones: Cultural Antecedents, Psychological Correlates

Year: 2014

Type: article

Study design: Observational Study

Source: Media Psychology

DOI: 10.1080/15213269.2013.853618

Authors: Seoyeon Lee, S. Shyam Sundar

Institutions: LG (South Korea), Pennsylvania State University, Sungkyunkwan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069409495

FWCI: 13.86

Cites: 57

Cited by: 32

Related to: 10