Work

Using linguistics for creating better international brand names

Year: 2002

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260210146000

Authors: Jean-Claude Usunier, Janet Shaner

Institutions: University of Lausanne, International Institute for Management Development

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069730496

FWCI: 1.479

Cites: 15

Cited by: 75

Related to: 10