Work

Frames of Reference and Buyers' Perception of Price and Value

Year: 1995

Type: article

Source: California Management Review

DOI: 10.2307/41165823

Authors: Gerald E. Smith, Thomas T. Nagle

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069815504

FWCI: 2.708

Cites: 14

Cited by: 76

Related to: 10