Work

Exploring the consequences of brand credibility in services

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876041111143096

Authors: Tae Hyun Baek, Karen Whitehill King

Institution: University of Georgia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2069973895

FWCI: 15.76

Cites: 74

Cited by: 167

Related to: 10