Work

Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes

Year: 1999

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1999.10673585

Author: Dwane Hal Dean

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070011002

FWCI: 4.938

Cites: 45

Cited by: 326

Related to: 10