Work

The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

Year: 2011

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851211192678

Authors: Narissara Parkvithee, Mario J. Miranda

Institutions: Rangsit University, Victoria University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070291364

FWCI: 7.421

Cites: 31

Cited by: 72

Related to: 10