Work

Value co-creation in service logic: A critical analysis

Year: 2011

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593111408177

Author: Christian Grönroos

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070504166

FWCI: 190.7

Cites: 104

Cited by: 1,592

Related to: 10