Work

Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379603300309

Authors: Abba M. Krieger, Paul E. Green

Institution: University of Pennsylvania

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070861963

FWCI: 7.257

Cites: 32

Cited by: 69

Related to: 10