Work

Impact of positioning strategies on service firm performance

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.03.013

Authors: Charles Blankson, John C. Crawford

Institution: University of North Texas

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2070895696

FWCI: 6.494

Cites: 35

Cited by: 41

Related to: 10