Work

Motivational Segmentation of Spanish Teleshoppers in an International Context

Year: 2004

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v17n01_06

Authors: Enrique Bigné Alcañiz, Silvia Sanz Blas, Isabel Sánchez García

Institution: Universitat de València

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071025441

FWCI:

Cites: 63

Cited by: 7

Related to: 10