Work

Ethnoconsumerism and cultural branding: designing “Nano” car

Year: 2013

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751311289730

Authors: Alladi Venkatesh, Seema Khanwalkar, Lynda Lawrence, Steven Chen

Institutions: University of California, Irvine, CEPT University, California State University, Fullerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071152759

FWCI: 1.977

Cites: 27

Cited by: 10

Related to: 10