Work

A Model of Heterogeneous Multicategory Choice for Market Basket Analysis

Year: 2013

Type: article

Source: Review of Marketing Science

DOI: 10.1515/roms-2012-0001

Authors: Katrin Dippold, Harald Hruschka

Institutions: GfK (Germany), University of Regensburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071223716

FWCI: 6.934

Cites: 69

Cited by: 21

Related to: 10