Work

Attitude toward the AD as a Mediator of Consumer Brand Choice

Year: 1981

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1981.10672756

Author: Terence A. Shimp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071412573

FWCI: 19.78

Cites: 24

Cited by: 843

Related to: 10