Work

The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Function

Year: 1992

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1992.10673366

Authors: Minhi Hahn, C. Whan Park, Deborah J. Macinnis

Institutions: Korea Advanced Institute of Science and Technology, University of Pittsburgh, University of Arizona

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071480378

FWCI: 5.645

Cites: 51

Cited by: 21

Related to: 10