Work

Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach

Year: 2010

Type: article

Study design: Observational Study

Source: Chinese Journal of Communication

DOI: 10.1080/17544750.2010.516577

Authors: Hongwei Yang, Hui Liu, Liuning Zhou

Institutions: Appalachian State University, Beijing International Studies University, University of Southern California

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071493319

FWCI:

Cites: 38

Cited by: 8

Related to: 10