Work

Direct Marketing to Consumers

Year: 1988

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eb008213

Authors: Rick Roscitt, I. Robert Parket

Institutions: AT&T (United States), Baruch College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071501281

FWCI:

Cites:

Cited by: 9

Related to: 10