Work

Performance and the service encounter: an exploration of narrative expectations and relationship management in the outdoor leisure market

Year: 1998

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509810229928

Authors: Peter Varley, Geoff Crowther

Institutions: Manchester Metropolitan University, University of Huddersfield

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071633347

FWCI: 3.188

Cites: 41

Cited by: 11

Related to: 10