Work

Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests

Year: 2010

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2010.02.003

Authors: Debanjan Mitra, Scott Fay

Institutions: University of Florida, Syracuse University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071683370

FWCI: 11.4

Cites: 62

Cited by: 101

Related to: 10