Work

Assessing the implementation of market segmentation in retail financial services

Year: 1998

Type: article

Source: International Journal of Service Industry Management

DOI: 10.1108/09564239810223565

Authors: Maureen Meadows, Sally Dibb

Institution: University of Warwick

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2071690210

FWCI: 6.378

Cites: 32

Cited by: 43

Related to: 10