Work

Societal marketing: A strategic view of the marketing mix in the 1970's

Year: 1974

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729449

Author: Adel I. El Ansary

Institution: Louisiana State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071737339

FWCI:

Cites: 9

Cited by: 22

Related to: 10