Work

The convenience of catalog shopping: Is there more to it than time?

Year: 1996

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/(sici)1522-7138(199623)10:4<19::aid-dir2>3.0.co;2-#

Authors: Kenneth C. Gehrt, Laura J. Yale, Diana A. Lawson

Institutions: University of Arizona, Fort Lewis College, University of Maine

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071761489

FWCI: 1.814

Cites: 24

Cited by: 62

Related to: 10