Work

Marketing investments and market investments in industrial networks

Year: 1985

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(85)90011-4

Authors: Jan Johanson, Lars-Gunnar Mattsson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071820097

FWCI: 4.769

Cites: 8

Cited by: 234

Related to: 10