Work

An Analysis of Demographic Characteristic of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1300/j038v13n03_03

Authors: Ramu Govindasamy, Anicham Kumaraswamy, Venkata Puduri, Benjamin Onyango

Institutions: Rutgers, The State University of New Jersey, Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2071907345

FWCI:

Cites: 20

Cited by: 10

Related to: 10