Work

Communauté et consommation: prospective pour un "marketing tribal"

Year: 1995

Type: article

Source: Revue française du marketing

Authors: Olivier Badot, Bernard Cova

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W207196020

FWCI:

Cites:

Cited by: 27

Related to: 10